Google launched an online payment system ... for free

Google's online payment system Gbuy will officially open on June 28, further delving into the battle against rival eBay of the search giant.

PayPal - whether ever smile?Source: etproductions

According to the Wall Street Journal, in the first phase, Gbuy service will be completely free. However, at a later stage, it is possible that the seller will be charged 1.5-2% of the transaction fee. Anyway, this fee is cheaper than eBay's very popular online payment system PayPal.

According to WSJ's analysis, the "intelligence" in Gbuy's seller-to-buy payment mechanism lies in how Google handles the collected transaction data.

Every time a user clicks on the box next to the item sold, they will be automatically transferred to Google 's own site, where all transactions are completed in a snap.

As a result, Google's payment system is able to monitor all search results links that users click on, determine which categories they belong to.

With this information, Google obtained concrete and concrete evidence of the categories that users are most interested in, bringing the highest investment efficiency to advertisers.

On the other hand, these data help Google identify the location that places the "most favorable" sponsorship link, creating the highest traffic. Since then, they have more insight into the shopping habits of Web users. What is the result? Firms will race to Google to buy ads.

However, many firms are afraid that Google will take advantage of their position to "arrest" sellers, such as asking sellers to bid higher to reactivate a certain keyword.

However, the Gbuy logo appears next to the link they sponsored still has a huge attraction, WSJ said, because it gives the feeling that this is "a trustworthy brand, with authentication." by Google".

Meanwhile, Forbes said it could be a "revolutionary" decision for Google. " In the short term, Gbuy means more of a threat to eBay than it is to benefit Google. But in the long run, it can change the gamble ."

Thien Y