Google tested mobile advertising services

The giant Google began calling for mobile website development partners to link Google's advertising content on their websites.

This offer is part of the strategy to expand the operating environment of Google's AdSense program, which is the solution that opens opportunities for web service developers to make profits through the establishment of promotional content. Marketing reports of businesses on websites.

This online advertising software system has been designed by Google, providing appropriate ad content filters to automatically place on web pages. Thereby, website owners earn a profit every time visitors click on the ads that are linked to it.

Ads content of Google AdSense on mobile devices. Photo: Techgigger

According to the Google AdSense help site, in order to use the AdSense-based mobile program, it is imperative that participating sites are written in one of the 3 markup languages ​​for mobile devices, including Mobile Markup Language WML (Wireless Markup Language), Extensible Hypertext Markup Language (Extensible Hypertext Markup Language) and CHTML (Compact HTML) Compact Hypertext Language.

The reason is because Google's information content scanning software system must read the partners' websites built in those informative languages ​​in order to be able to identify the content of the page and offer internal content. use advertising as well.

In a recent statement, Google confirmed that since last year, their marketing content delivery service has been integrated into the results of their mobile network site search results. Thereby, the company's plan is to evaluate its application products through feedback from users.

The potential increase of mobile devices put into use is a top concern for Google.

' Mobile advertising is a huge opportunity for us. According to the forecast, 3 billion devices will be used in the world , 'said Dilip Venkatachari, Google's mobile solution product manager, in a recent interview.

That number, compared to 1 billion computers currently in use around the world, will indeed create an unprecedented large market.

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