Google officially advertises on TV

On April 3, Google took a big step on the way to develop its advertising method by announcing a unique TV advertising campaign for advertising companies that registered with the company.

Google has confirmed on the published editions: ' With Google ads on TV, the entire process will be automated - from campaign planning to uploading to the Internet, from meeting advertisements. reports for effective reporting.

Just like the AdWords advertising program, Google ads on TV are purchased in an auction form and via a single interface.

Advertisers can find goals by demographic, advertising time of day, or by advertising channel, and only pay when true impressions are created . '

This is not the first time that Google has attempted to bring its advertising methods to the field of offline or improved with some powerful features.

Previously, Google tried to develop AdSense and AdWords to a higher level by announcing several campaigns to 'bring' them to the offline domain. The first campaign was announced a long time ago when Google decided to put ads on a series of American newspapers after it selected a number of publishers for AdWords.

After the testing phase is complete, Google has developed audio ads and sent its ads to radio stations. Google ads on the radio attracted the attention of many users, so it was time for this company to move further to the next stage.

Recently, the search giant announced its plan to bring ads to Billboard charts and to stores in the US, but there has not been an official confirmation of the program. With the use of advertising on TV trial versions, Google will certainly expand its advertising methods to offline and attract more users around the world.

Nguyen Nam