Ideas that change the world - Term I

Whether you realize it or not, the ideas below have silently changed the way we work, live, be creative and entertain. BusinessWeek's vote on the best ideas in 2005.

1. Geography: old stories like the earth

In missions, geography is no longer a problem.Even in a small company, employees can work, coordinate across continents, as long as they use a wireless standard for laptops, email addresses, cell phones and access to the intranet. intranet.Whether you are in Singapore or California, who needs to care?

On the other hand, two people living in an apartment building can still work in different time zones as usual. At 7:00 am, this person might be happy to finish a hard working day with a martini, while the other person hurriedly rushed to eat a piece of cake to start the day. Two people half a mile away from each other can still be colleagues like normal.

There is only one thing to note: Adjust your biological cycle.

2. Simple gold

Why bother pressing up to 5 buttons while in fact, you absolutely can do it with a single keystroke? Simplicity is the maxim and also the latest trend in design and art of business management today. As life is increasingly hustle and people are increasingly in a hurry, everyone needs a device that works faster and more efficiently. After all, who still has the time to sit and control the manual?

That's why the iPod nano won big. Jura Capresso one-button espresso coffee machine, too, is absolutely simple. Complexity has become an obstacle to products. The new trend is "peeling off" the cumbersome things, bringing the product back to the most original source. In 2005 and the years to come, remember: the less confused, the more money you eat.

3. Creativity or death

The Knowledge economy has paved the way for the new economy called Innovation. Information has become a commodity like coal or sticky corn. Previously, the United States lulled itself into a beautiful dream that Asia could only handle "limbs" production jobs, and design and invention were exclusive to the country's expert team. But falling out of "intellectual" jobs such as software writing, auditing, engineering, etc. can also be roughed out in India, China and Eastern Europe as usual.

In this context, the only way to survive is to concentrate fully on creativity and design. Regularly brainstorm and produce products / services that meet the needs that consumers themselves have not thought of (they need). That is the way to attract loyal customers, to succeed and ultimately, to survive.

4. Google wants to "rock" with you

Google will continue to shake the commercial world with revolutionary ideas and innovations. The search giant was like a lumpy tank sweeping through all fronts, and always, the one who had to fear was other businesses. From advertising to digitizing books, from search to VoIP, there's nothing Google doesn't touch.

Continuous, continuous and continuous creativity is the secret to all Google success. The idea came everywhere, in the middle of the meeting tense to the coffee table. Engineers can choose whatever project they are interested in. Google leaders believe in the strategy of "Trying to eat sticky rice", accepting a series of failures to seek "huge" successes. Some new services:

1. Satellite map: Enables close-up zoom to the images of areas included in Google's database.
2. Google Base: A Google "classified" service, allowing users to upload photos and information to Google. Others can access the view via search.
3. Local map: Standard search results, inform the location of theaters or restaurants on a specific area map.
4. Gmail: Google's free mail service: large capacity, minimalistic interface.
5. Google print: Digitize millions of books in Britain's largest libraries, allowing users to access content without losing money.

5. The power and potential of the Open Source Environment

Once upon a time, in companies, all decisions were made only at the boardroom. Today, in an open source work environment, power has been distributed evenly. The CEO no longer holds absolute power and the truly capable employees themselves do not want to make the puppet get snatched by others.

New technologies like blogs, internal forums are destroying outdated "order and compliance" structures. Any employee can now propose, edit, refine, comment on an idea with the company. What one once thought would "mess up" the whole company turned out to help improve productivity. The mission environment becomes bright as power and information are shared directly, quickly and publicly.

Firms even reach out to the outside world in search of ideas. The online fanclub helps Lego design new toys, so its products are selling out loud without spending any money on marketing. P&G officials make use of InnoCentive's mentality, a Web site that brings together 80,000 scientists worldwide, to find solutions to the problems that its employees face.

Thien Y