Interesting billboard style hanging in Los Angeles

The billboard is an advertising tool, conveying a short message at high speed . With painter Stephen Glassman, they are a canvas, and a potential tool to face pollution challenges as cities grow.

Stephen Glassman

Is there a better place to experiment than in Los Angeles (LA). This area circulates an estimated 2,000,000 cars a day, many of which pass through dozens of billboards. Summit Media, a LA company that owns billboards, suggested Glassman and former advertising executive Dan Burrier a billboard in a high-traffic department in Los Angeles to test their project. To understand what it looks like, picture a simple billboard, but instead of an advertisement, imagine the tall trunk of bamboo and other native plants absorb carbon dioxide and create a Micro climate is small and cool.

Glassman promotes ideas with anyone who will listen. He even gave an impression of $ 50,000 in an online campaign - half of the $ 100,000 he thought he would need. Next spring, he hopes to complete corner garden billboards of La Cienega Blvd and Interstate 10 in Culver City that will make people think differently about commercial space, especially in some areas. can be actively reorganized for public benefit. The proposed location, at a crowded intersection in Los Angeles.

If all goes according to plan, the project could expand to other parts of LA and other cities.