Inventing new materials that contribute to

The company is planning to use a special plastic made from greenhouse gas emissions to make covers and containers for Body Butter body care products.

Anita Roddick - British environmental activist, who founded the eco-friendly cosmetics brand The Body Shop 40 years ago, said Thursday that the company is planning to use a plastic. specially made from gas emissions in greenhouses to make covers and containers for Body Butter body care products.

She said that by 2020, this new model will help the company reduce the use of oil-producing plastics to 70%.

"We were quite surprised and attracted to this issue," said Simon Locke, director of environmental development, who spent 10 years of experience for retail chain L'Oreal. "For me this has shown that the existing potential is extremely large."

Newlight Technologies is a company that makes plastics from methane taken from natural gas farms and refineries. This gas, after being collected, will be stored in a reactor about 50 meters high, where the enzyme will absorb carbon and oxygen, then arrange the crystals into a solid form called "AirCarbon".

This substance will be melted and dried into small round particles, which are the ingredients for The Body Shop skin care container .

Mark Herrema showed a jar of plastic beads made from recycled methane gas.

"The packaging is also being taken seriously," Newlight CEO Mark Herrema told The Huffington Post by phone from the company's facility in Costa Mesa, California. "Packaging will protect our products more safely, and perhaps this packaging is also seen as part of environmental protection, right?"

Plastic waste is becoming a global disaster. According to a study published by Ellen MacArthur in January at the World Economic Forum, 2050 oceans will contain more plastic than fish.

Seabirds, whales and many other marine creatures will eat plastic waste and then die due to suffocation, intestinal obstruction and hunger. When fish eat small plastic pellets, this will affect more advanced animals in the food chain (fish-eating animals), including humans.

Non-oil-producing polymer resins have existed for centuries, but plastics have become more popular due to abundant oil supplies during the 20th century. According to research, methane is a special source of raw materials. for the plastics industry because gas is 21 times more harmful to the atmosphere than carbon dioxide. So the absorption of this gas will curb the effects of climate change that humans create.

Newlight did not invent methane resin , but the company stated that it developed the cheapest production method with the cheapest price for this material.

The Body Shop announced it is ready to launch a multidirectional campaign aimed at promoting the reputation created by the environment-friendly policies and profits that the company has.

Under 26 years of managing Roddick, the company created a "mindful retailer" standard on an extremely large scale. The company uses materials from developing countries, which are also using current eco-friendly and development methods.

The Body Shop Body Butter body lotion.

The Body Shop is also testing this new material to make sure it is not damaged or broken by the shelf life of cosmetics. The company also asked Newlight to make non-biodegradable packaging to be reusable, optimized rather than decomposing plastic shells and then returning carbon to the air.

According to data from the US Energy Information Administration, in 2010, 2.7% of total US oil consumption was used to produce plastics. Of the 191 million barrels of oil consumed, up to 190 were used as plastic materials, the remaining 1 million were used as fuel to make those plastics.

"We would rather promote the reuse of product shells rather than handling them," Kate Levine, The Body Shop's corporate communications director, told HuffPost by email. "We are currently developing a long-term business model, which means that customers can return the product shell after use and then the plastic case can be reused again."

This plan is an important step toward building a necessary low-carbon economy later on, to avoid the adverse effects of climate change.