Microsoft poured money into promoting Zune

After a month of bringing Zune to market, Microsoft is seeking to promote this device in a loud way, to attract the attention of many more interested people.

Microsoft's marketing manager, Jason Reindorp, said they are looking to put more money into advertising. In the past month, Zune has received many contrary comments. In fact, the first week Zune sold quite well, but the following week sales decreased significantly.

A funny ad image about Zune.Photo: Infoworld .

Like the first music player, Zune also had software problems and some problems with its Zune Market music store. Most people who come to Zune have a thought to own a shared device and connect to Wi-Fi. This is also the point of this device. However, for more people to know about Zune, Microsoft must invest heavily in advertising. The world's largest software maker has signed a contract with several television programs to do shows on Zune, in addition to adding outdoor advertising banners, leaflets, promotions. mainly aimed at subjects aged 18-28.

Microsoft also has to admit that it wants to compete with Apple in terms of 'noise'. Peter Kingsley, Zune's commercial director, said they also realized that Zune needed to be mentioned more and always existed in the minds of people when it comes to music players. Kingsley revealed, the company's goal is to promote Zune as a family of wireless devices.

Duc Thanh