Zune will arrive in Europe at the end of 2007

Excited by the initial sales of the Zune digital music player in the US, Microsoft Corp. is expected to launch the product in Europe later this year.

Marketing director Jason Reindorp of Microsoft said the company understands the challenge of penetrating the digital music player market because it is a long-held area of ​​Apple's iPod.

At the music industry's Midem Net annual conference, Reindorp acknowledged this but proved quite optimistic: ' You can't find a more formidable opponent. But we are still very reassured with the initial successes '.

Source: gothamist . According to Mr. Reindorp, Microsoft has not officially announced the time of service deployment in Europe, but it is likely to be at the end of this year.

He said: 'This type of service often flourishes during Christmas. So, to reschedule, you can hope for many types of devices and new features. Our next series of product launches may also be on this occasion . '

Microsoft is also planning to expand its research in Europe to learn how to adjust product design to the gods here.

According to the latest data, Microsoft's 30GB Zune player is accounting for 10.2% market share in the US, most likely this product will sell over 1 million units as of June 30, the last day of the year. fiscal.

Mr. Reindorp confidently affirmed: ' We are not just trying to catch up with Apple. We are very practical and basically, we have a 3-year plan to be able to dominate firmly and firmly '.

Do Duong