Online video ads should only be 15 seconds long

The video and audio search service provider PodZinger recommends that the adverts on the Internet be as short as possible for high performance. Users usually only turn on 15% of this file, so if it is more than 30 seconds, the ad idea will be considered a failure.

Page PodZinger, a portal to introduce and search for video and audio ads.Screen shot .

" We see a rule in online advertising: less is more, " said Alex Laats, PodZinger's director. " That should be applied in both the length and frequency of broadcast videos ."

Alex explains that customers often get annoyed when they see advertisements that repeat many times or many ads in one search.

PodZinger shows 85% of searches related to topics such as entertainment, technology, news and politics, music and sports. " Advertisers should focus on these content, " Alex said.