Oracle announces strategy to expand market leadership

In order to expand its leadership position in the Customer Relationship Management (CRM) solution in the Asia-Pacific region, Oracle has announced a strategy to support companies in this region to switch to public models. company 'customer-centric'.

This strategy focuses on improving customer satisfaction and loyalty, as well as attracting new customers.

The strategy includes four key points published as follows: The most comprehensive Customer Relationship Management Solution - incorporating the best specialized customer relationship management features, solution options and deployment The most versatile CRM solution - from premise solutions for businesses to customized solutions, product support with clear characteristics and development roadmap to help customers enjoy value long-term investment in CRM, increased investment in specialized CRM business operations, services, consulting and marketing resources to meet the domestic market growth and ensure benefits of cutomer.

In fiscal 2006, Oracle Asia-Pacific achieved a growth of 77% compared to last year in the CRM business. Customer relationship management solution is an important factor contributing to Oracle's sales of general application products, with a record growth in copyright sales of 80%.

According to Frost & Sullivan, global growth consulting firm, Oracle is leading the Asia-Pacific market for CRM, with more than 31% market share. Oracle currently has more than 4,800 Oracle customers in Asia-Pacific applications (except Japan). Of these, more than 20% are using Oracle's CRM application. Globally, Oracle leads the CRM market, with 5 million direct customers and more than 150 million registered users.

According to Frost & Sullivan, the CRM market in Asia - Pacific is forecast to grow at 10.3% annually, from 2004 to 2011 and reach 387.8 million USD.

L.Quang