Projects of cheap Vietnamese computers

G6 alliance declared disbanded, Thanh Giong brand was "at the afternoon". Many other manufacturers' claims and expectations about cheap computers are not implemented . Now, insiders acknowledge that it is not easy to have a long-term plan for this type of business strategy.

At the own website of the G6 (g6computer.com.vn) computer alliance, the most visible position is that the advertising with the promise of this brand will become the most prestigious in Vietnam with sales, services and Best price. However, this site is "covering up" with outdated postings this year.

In fact, a long time ago, the G6 alliance (including computer companies in Hanoi, Tran Anh, Mai Hoang, Phuc Anh, Vinh Trinh, Hanoi Computer, Ben) quietly dispersed even a year ago. Here, they also have the idea of ​​establishing a common business. "We have considered establishing a company, but to do that, we have to value each business and then disband all of it, because maintaining both will be unstable. That is impossible. Moreover, when combined, many problems arise, "said Tran Xuan Kien, Director of Tran Anh Company - a member of the G6 alliance, explaining. " After the event of giving gifts to the valedictorians last year, we also came up with many options but couldn't find a common voice .

A corner of the G6 website interface with information from 1 year ago.( Source: VNE )

When it first appeared, G6 also made a certain mark on the market. According to VnExpress , at the "golden age", each member of this alliance consumed approximately 400 PC sets per month. But then, the heat cooled down and in the last 1 year this number dropped to less than 10 PC / month. Businesses in G6 in turn removed this brand from their quotations. The director of another member company in G6 admitted that if there is a customer who wants to buy G6 as configured on the website being advertised, then please . because the components for it have stopped production, if any It is also very expensive.

Meanwhile, the first affordable computer project in the market is Thanh Giong, which has long been . silent because both FPT and CMS, the two main characters of the program, have no activities. publicity, promotion for this brand. Mr. Nguyen Minh Huyen, Brand Manager of CMS, said: " We still maintain the Thanh Giong brand for some retail customers. But saying it is very caring and planning to promote it is not. They are I only consider it as an available, reputable brand, but never considered it as a positioning product. "

Recently, a cheap laptop project with Vopen brand with Intel's support for 8 domestic enterprises has also been forgotten without any negative effects on the market.

One person said: " Cheap computer programs in general have failed but no one wants to acknowledge it ."

CMS's brand manager affirmed that this company used to invest billions of dong for Thanh Giong because of its commitment to the Central Committee and found social responsibility in this program. " If, for 100% of business purposes, CMS will not follow the model of Saint Giong, that is, low-cost computers ," Huyen said. " When trying to do cheap, it means sacrificing quality and prestige. It is both a big and complicated issue. With Thanh Giong, the collection and compensation costs are quite hard ."

Many computer businesses also believe that without a good financial and strategic strength, it is difficult for any business to stick to and develop by this direction. Cheap computers are different from phones and low-cost aviation services because of their high integration, which entails great risks. That will bring businesses to overload the committed or unsatisfactory service to their customers.

Although acknowledging the need for medium-sized computers in both price and quality is very large, every business of G6 or Thanh Giong is pursuing its own priority options and products. The orientation of CMS is the product lines of good quality and highly value services. And every G6 member gave birth to his own brand computer. Phuc Anh has SunPac, Mai Hoang is ISTC, Vinh Trinh is Super Power . Tran Anh disclosed that Tiger brand of this enterprise is consuming about 400 sets / month. Next time will increase even more because purchasing power is getting stronger at the end of the year.

" I think that in 1-2 years, there will be no more buyers choosing and picking up components to assemble into a PC, but they will immediately choose a brand-name machine ," said Director Tran Anh. Tran Xuan Kien, predicted.

As for CMS's representative, " The number of customers interested in low-cost computers is still high, but to a certain extent, computers will be cheap to the point that prices are no longer a concern. of laptops, not desktops ".

Nguyen Hang