Psychological rules of weight loss advertising

Types of weight loss advertising have a strong impact on viewers by the psychological laws of people.

Researchers from the University of British Columbia found that ads with pre-post-meaning implications, such as advertising acne products or losing weight, will attract and have a strong impact on viewers.

Artwork: koati.blog.hu

According to experts, the reason is that people have a sense of space from left to right, as well as how people read words, the left is considered the past and the right is the future. When viewing advertising images moving from left to right, viewers will have a feeling of preference, because they see reasonable results over time. This effect has the opposite effect on a country with a culture of reading words from right to left.

Another study added the cognitive aspect of the study. When two objects are placed close to each other, we find the relationship between them, the closer they are, the stronger their relationship. Therefore, the 'before' and 'after' ads will work more effectively for viewers if the opposite images are placed close to each other, the closer and closer they are to each other the greater the positive and positive effect.

These psychological tricks have long been applied by many businesses, bringing great efficiency. The more you understand the client's brain mechanism, the easier it is for them to focus and make a good impression on the product, the team said.