Social networks threaten Google's future

Google dominates the online search service, but with the speed of user-generated content development today, their tools as well as many other Internet companies are considered outdated.

The comment seems ridiculous when Google's market value is five times greater than Ford and General Motors combined. They are also one of the fastest growing companies and are ambitious to digitize every book on earth as well as transform the traditional advertising model.

However, when sales between Microsoft, Yahoo and Google are not over yet, some experts say the trio are competing for the "scrap" of the last decade because the search engine is just an "insensitive" tool. and no longer meet the demand.

The online search service is still an ideal means for users to check the information of restaurant addresses, find lyrics . But with the emergence of social networks and the philosophy of "user self create content "- a phenomenon we call Web 2.0, like Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google Orkut, the new web world is growing into a wider environment than a search engine swords can cover.

Udi Manber, Google's deputy technical director, said their goal is to assert their position on mobile devices. Google's search engine will also be improved to keep up with the data generated from social networks.