The birth story of Earth Hour

Planet protection project - Earth Hour comes from the desire to call people together to fight climate change through the simplest actions.

Officially launched in 2007 in Sydney , the annual light-off campaign has grown to become the world's largest environmental action, gathering 135 countries and territories across the continents join together.

Picture 1 of The birth story of Earth Hour

Born in England but in 2002, Andy Ridley moved to live and work in Australia. After becoming the Communications Director of the Australian Foundation for Nature Protection (WWF), Andy wishes to launch a campaign to attract people together to combat climate change through actions. The easiest. He and his colleagues thought and worked together and became co-founders of the program called 'turn off lights' for an hour called 'Earth Hour'.

The purpose of this event is to promote energy savings, aiming to reduce carbon dioxide emissions (the type of greenhouse gas) and to attract people's attention to environmental protection awareness. Andy Ridley's idea became a reality when more than 2 million people and 2,000 businesses in Sydney joined the lights off during the opening ceremony of Earth Hour on March 31, 2007. To date, this event has attracted hundreds of millions of people across 7,000 cities, towns and 154 countries and territories to join.

Andy Ridley said: "The growth of Earth Hour over the years has shown that many people want to make more efforts to protect our planet, even if it's a student who makes a difference. in my classroom, or the fact that a president wants to change the country '.

Picture 2 of The birth story of Earth Hour
Vietnamese youth are excited to respond to Earth's time

In Vietnam, Earth Hour program quickly spreads and gets public, especially young people receive by responding, participating and organizing environmental protection events big and small. Ms. Dinh Thi Vu Trinh - Project Director of Green Talk said: 'Starting from the English speech contest on environment, UNESCO Center for Culture - Education and Training (UNESCO - CEP) implemented Green project. Talk with the goal of relying on the strength of each volunteer to join and train each of you to become volunteers for your own life. "

Picture 3 of The birth story of Earth Hour
Young people pick up trash, clean up the environment at an environmental program held in Phu My Hung urban area.

2016 is even more special when marking the 10th anniversary of this campaign, bringing inspiration to millions of people around the world, including many artists, leading designers seeking inspiration. creative from light and darkness.

Picture 4 of The birth story of Earth Hour

This year, towards the 2016 Earth Hour movement, it will take place from 20:30 to 21:30 on Saturday, March 19 , dozens of AkzoNobel production plants and representative offices worldwide, in which There is a factory located in Binh Duong province of AkzoNobel Vietnam, committed to participating by synchronously turning off unnecessary light equipment in Earth Hour. Besides, the "Planet Possible " campaign carries the message ' Use less, make more ' (' Doing more with less ') continues to call people to apply their creativity to the use of Energy sources are more economical, reasonable and efficient. Many activities in Vietnam have been organized to respond to this campaign.