The user's emotional intelligence system through the use of mouse
US researchers are developing a tool to track users' hoops to gauge their emotional state. This tool can be applied to websites, online services to survey customer response to the content displayed on it, including whether the advertising is bothering them or not.
Sometimes when we encounter a site that is too boring, or displaying too many advertisements, our emotions become frustrating, anger, and all that is manifested by our hovering. . And to exploit information from mouse manipulation, Professor Jeffrey Jenkins and his research team at Brigham Young University have developed mouse tracking tools.
Using this technology, websites will no longer carry the dumb interface.
In the study, they conducted experiments, asking volunteers to answer online survey questionnaires. The tests are designed with the criteria that make the participants uncomfortable, frustrated. Each question page has a very slow load time, and it reduces the countdown time for users to respond to increasing frustration. When the player is "playing" and the wrong answer, the user is immediately deducted points, while showing jokes that their intelligence is lower than normal people.
During this time, the mouse gesture of the volunteer is always monitored. The results show that the volunteers' mood was good at first, and they moved smoothly in smooth lines or curves. However, when the level of frustration increases, the motion changes into dashed lines. Prior to this result, Professor Jenkins said that this difference also applies to touchscreen users with swipe gestures on it.
The goal of the team is to develop a complete set of tools that can be based on mouse gestures to identify the user's emotions. It can be applied to immediately receive feedback from users while reading the content displayed on the web, so that the webmaster can adjust in a more friendly direction. "Using this technology, web sites will no longer have to deal with boring interfaces," says Jenkins. "Administrators can understand not only the content they provide, but the users as well. half".
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