To understand the 'power' of email marketing

Marketing by e-mail (e-mail) has been successfully applied by many businesses for several years. It is now considered a basic marketing tool with reasonable investment costs. But how to get high revenue by using email as a means of marketing? How will customers read letters and letters that will work .?

In order to promote the effectiveness of email marketing, some misconceptions about this marketing approach need to be clarified. Misconceptions or misconceptions about this method can cause your business to "miss" the opportunity to get significant profits.

Inefficient?

This is a misconception when it comes to email marketing. Many people believe that e-mail does not promote efficiency as a marketing tool. The phenomenon of spam is spreading, there are no restrictive measures, so many people have no confidence in the effectiveness of marketing in this way.

Those who believe that e-mail marketing is not effective long-term because they do not distinguish between spam and legitimate mail, marketing by permission. In fact, the implementation of legitimate email marketing programs is still considered the most effective way of market positioning, easy to follow and measure results immediately.

A recent study by Double Click found that 69% of US email users have purchased online after receiving legitimate email marketing programs. Those are good news for businesses who still want to continue using email as a marketing tool.

Affect prestige?

Another common misconception is that the use of email as an advertising tool will make customers have low ratings about your business.

If you do an email campaign, but the mail is designed very badly, it will certainly hurt your business's reputation more or less. In addition, misspellings or annoying advertisements are the reasons that your reputation will be reduced under the eyes of customers. However, if you take the time to design a good, attractive email, it will really be valuable to the customer, then the credibility of your product-service will be raised.

According to the latest report of eMarketer, 67% of US consumers say they like businesses, but in their own opinion, business is effective by applying legitimate email marketing. It is also a proof to prove that an e-mail marketing campaign designed beautifully, appealing and sent appropriately will enhance the reputation of the business, but not at all detrimental. to prestige as some people have recognized.

Customers only receive spam?

First, you must distinguish the difference between spam and legitimate mail (permission-based marketing).

Spam is the letter the recipient does not want to receive from a business they had never had before. Spammers often make lists of e-mail addresses by collecting from newsgroups and chat rooms, or other illegal sources.

Legal emails are letters sent based on permission. Email marketing should only be used when contacting individuals with addresses on the list is available in advance. This list should include the addresses of current and potential customers wishing to receive newsletters or sales letters.

According to IMT Strategies, more than 80% of users object to spam, and 78% of those surveyed think they want to receive email from businesses they trust.

If 78% of people want to receive email advertising from your business, your business will be delayed if you do not use email as a marketing tool. And even if you're sending spam, you don't have to worry that customers will underestimate you, if you apply some simple rules like providing instructions' canceling a post. signed 'clearly.

Will customers 'unsubscribe'?

Many online business enterprises believe that their customers and subscribers are able to 'unsubscribe' if they receive promotional letters.

If you have never sent an email to customers and people who subscribe to the mail, no one will unsubscribe from your list. Customers provide their email address to receive your email, hoping to buy the best, most suitable products and services for themselves.

A recent study conducted by the Direct Association and Association of Interactive found that 63% of businesses say e-mail marketing is the most effective customer retention tool. A customer retention tool can be understood simply as a way to prevent your customers from buying products or services from competitors, not your business.

Keeping customers is one of the important issues. Losing a customer to a competitor is a big loss, because an existing customer is much more valuable than a list of potential customers.

And keep in mind, some people who cancel a subscription can't stop your business. In fact, the cancellation of customer registration can also be considered that your email marketing campaign has been effective because the recipient has read and cared about the content of the message. And finally, why continue to waste time, resources and money with people who do not benefit your business?

Difficult to do?

Once you think that it is very difficult to implement an email marketing program, ask yourself the question: ' Have we really tried email marketing? 'If you admit it is not, keep trying to do it with the motto:' Writing and sending promotional emails via e-mail is nothing complicated and difficult .

When using email as a marketing tool, practice is the most accurate answer.Let's get started on the job with the highest determination.When you are equipped with the basic knowledge, those jobs will become much simpler than you originally imagined.And there will also be lots of new tools created, making your work easier and more convenient.

Minh Dan (Summarized from documents of Vietnam E-Commerce Center )

Please send good quality letters

To launch an e-mail advertising program that is highly appreciated by the recipient, you must pay attention to the quality. Here are the steps that can ensure that customers and subscribers receive quality, professional letters:

- Make sure that the things you introduce in e-mail are directly related to the recipient's interests.

- Make sure you read and fix the errors before sending them, at least twice.

- Sign up for a free email address (Hotmail and Yahoo! .), then test your advertising program by sending these addresses before sending them to customers. That will help you discover errors in these services.

- Keep in mind that, if you are trading products or services on the Internet, email is still considered a unique form of communication between businesses and customers. That means, along with the website, e-mail messages are 'tools' that can help you build trust and credibility.