Trend of 'green' in fashion

In the context of the warming up of the Earth, it is deeply affecting the daily life of humanity, the consciousness of choosing and consuming safe and environmentally friendly products has since been improved. ' Hybrid ' vehicles powered by fuel combined with electricity, solar-powered vehicles or animal-powered trucks . were born in turn. Most recently, consumers around the world pay attention to textiles produced in a new environment-friendly way with close and easy-to-find materials. Seizing this trend, designers and fashion firms are having many positive responses.

After the announcement of ' Green is the new standard ' for fashion in New York (USA), Jo Paoletti, fashion impact researcher at the University of Maryland, said the world will witness a new wave of innovation. in the fashion industry to limit climate change. This trend is not only to honor the environmental advantages of cotton fabric compared to other fabrics but also contributes to the ' birth ' of smart clothing that regulates body temperature to limit the need to open. air conditioning and heating.

Soft look, these Yoga socks are made from bamboo.(Photo: BaoCanTho)

Bob Kirke, Executive Director of the Canadian Fashion Federation agreed that users are increasingly aware of the effects of climate change processes are creating the need to dress with environmental protection. For example, 3 years ago, no one cared about garment materials, but now consumers are starting to pay more attention to the material they wear.

Bamboo is considered to be both an emerging and popular medium for production of environmentally friendly fabrics. The underwear made from bamboo is a unique and novel idea in the fashion industry because it can be recycled. Not only that, socks made of recycled polyester, organic jeans and rice bags are also beginning to appear in supermarkets or fashion stores. REI, a clothing trading company, introduced socks, wool shirts and corsets and recycled polyester shoes as well as bamboo underwear made by The North Face garment company in the US. . In early 2006, retail group Target began selling towels and sheets with 60% of bamboo material. Besides, Levi's fashion company also launched a line of jean ECO made from 100% organic cotton. In addition, Levi's also started a project to produce organic cotton t-shirts with REI and the Padagonia brand.

According to Shakirah Hill, founder of the Echelon Fashion Association in the US, ' green ' fashion products are not as hard as we thought, but they are softer than those made from traditional fabric . Raw materials to make ' green ' fashion products are also easy to grow and grow quickly, thus less fuel, pesticides and fertilizers, thus less impact on the environment. American Apparel retail system (USA) discovered another method to help ' green ' garment products, which is to reduce the time of transportation from factories to distributors at home and abroad. The production and supply of local goods will help save fuel, thereby reducing greenhouse gas emissions.

According to fashion experts, the biggest difficulty that environmentally friendly garments are facing is the higher prices of other products. But Jo Paoletti believes that sustainable fashion trends will help this product overcome obstacles ahead. She predicts that in the future there will be many people who prefer the style of dress with products made from natural materials.

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