Video will dominate the mobile entertainment market

Informa Telecoms & Media research firm said the revenue of the mobile entertainment market will double in the next five years. Specifically, by 2011, the revenue of this market will reach 38.1 billion USD.

Meanwhile, market revenue this year only stood at 18.8 billion USD. In particular, music and images continue to dominate the market, accounting for 64% of revenue. Music services such as ringtones or ringtone downloads last year also earned $ 7.3 million.

Research firm identified the field of mobile music will continue to grow. Contrary to that is the downward future of the visual field. By 2011 the image field will fall to the fourth place, while the video and mobile games will fill that gap.

Ringtones and wallpapers will become more and more frustrating when users upgrade to high-end handsets that integrate many entertainment features such as 3D games, mobile TV or high quality music.

Although it currently accounts for only about a quarter of the industry's revenue, the next five years mobile games and videos will contribute to half of the revenue for mobile entertainment.

" Although mobile music service will continue to contribute a large part of revenue for the mobile entertainment industry, its growth rate is not as good as the mobile video industry in the next 5 years. The industry will reach $ 1.8 billion in 2011 , "Daniel Winterbottom, an analyst with Informa - said.

Research by research firm Jupiter announced last month that the revenue of the mobile entertainment market in the Asia-Pacific region and Europe will continue to dominate the industry's revenue globally. The Asia-Pacific region will contribute 37% of revenue and Europe will contribute 35% in 2011.

Hoang Dung