Website access review should be based on many tools

How to calculate views (pageview) can be applied to this site but other sites need time measurement methods.

The tool that measures the popularity of the website is now mostly based on pageview and cookies (the text is installed by a web server in a user's computer, saving information about their activity on the Internet).

However, according to comScore (US), cookies sometimes count beyond the real readership of a website. They surveyed 400,000 PC families and found only a small number of web users regularly delete cookies in their computers. Therefore, servers often "deposit" new cookies on the system, resulting in a situation where the number of visitors may be increased by up to 150%.

Google rating tool

This study led many advertising agencies and site operators to question the current web assessment method. " Cookies-based data is still a valuable source of information, but the comScore survey once again highlights the fact that a multi-dimensional picture of user activity depends not only on a type of calculation. Only ", Jeff Marshall, vice president of Starcom USA, said.

Meanwhile, analyst Alex Burmaster said that people can only assess the effectiveness of Web 2.0 by measuring the time each person spends on a website. The method of counting pageview will result in pages containing video and audio content.

" The technology for distributing content to users is now far different from before, especially for video services ," the Burmaster said. " Time measurement is the best rating tool, although it may not be true for search sites or pages built to help people find what they need the fastest. "

In the UK, the most visited website is Google and Facebook, while eBay and RuneScape online games are championed with a time measurement method (the people of the country spend a total of 28 million hours on eBay in February, while the middle Each run of RuneScape hits lasts up to 6 hours 32 minutes).

10 sites have the highest amount of time per visit

Website RuneScape Time6 hours 32 minutesElectronic Arts3 hours 7 minutesBebo2 hours 37 minutesFacebook2 hours 28 minuteseBay1 hour 55 minutesKing.com1 hour 53 minutesAdventure Quest1 hour 35 minutesMySpace1 hour 11 minutesClub Penguin1 10 minutesCartoon Network

1 hour 9 minutes