Why are Ferrari employees not allowed to buy supercars from the company?

Many people think that working for Ferrari can enjoy some perks, like discounts for employees when buying supercars from the company. The reality is exactly the opposite.

According to statistics from Continental Autosports, from 2011-2015, on average, Ferrari sold 7,393 cars per year. In the period 2016-2017, this level increased to 8,200 vehicles. In 2018, up to 9,251 vehicles. In 2019, 10,131 units were sold, the first time the company sold more than 10,000 vehicles in a year.

It may surprise many people to learn that while many companies offer discounts to employees who buy in-house products, those who work for Ferrari cannot.

But this number drops to a year later (2020), to 9,119 vehicles.

However, whether increasing or decreasing, there is certainly no contribution of Ferrari employees to the company's sales. This is completely different from popular car brands like Ford or Toyota.

Are Ferrari employees too low-income to buy Ferrari cars that cost at least hundreds of thousands of dollars?

The answer is no. According to job search site ZipRecruiter, the average annual salary of a Ferrari employee in the US is $ 59,453. If the income of Ferrari employees in other countries is similar, with or without discounts, at least the employees will still be able to buy cars at 'affordable' prices from the company like the Ferrari Roma (220,000). USD).

Not due to low income Ferrari employees.

The reason is that they are banned by the Italian automaker from buying new cars. Enrico Galliera, Ferrari's marketing director, revealed to The Drive: Except for F1 drivers, who are considered employees of the company cannot buy cars directly from the factory. F1 drivers are seen as brand ambassadors, so they enjoy different privileges than ordinary employees.

Regarding the reason why Ferrari employees are not allowed to buy brand cars, it is necessary to look at the business principle of 'Prancing Horse'.

Ferrari creates the supercars that many people crave, allowing them to set a high price for each car sold. Selling cars to employees at a discounted price would set a bad precedent by lowering product prices and robbing buyers of the title of 'first ever Ferrari.' from buyers willing to shell out extra cash just to be 'number one' first'.

In addition, Ferrari cars were produced in limited quantities to further increase the scarcity. If employees were allowed to buy cars, there would be wealthy customers out there waiting to own them.

Therefore, as long as the waiting list to buy a car is still there, the employees will never be able to buy a new car. That empty waiting list almost never happens.

.but due to company policy

Of course, Ferrari employees can still own the 'Prize', just not a new car. Because the above rule does not apply to used Ferrari cars.