Why is the logo of famous brands on the left chest?

Why should it be left and not right or center? Everything has its reasons.

Try opening the closet to see if most of your shirts - from any brand - will have the logo on their left chest.

Logo always on the left.

In fact, scientists have hypothesized that we are usually right-handed, and that most humans are right-handed, so the logo is usually on the left side of the chest. This may be true, but that's not the only reason!

Historically, the coat of arms was also located on the left side of the chest

Not only the shirt logo, badges, medals are also placed on the left chest.

From centuries ago, all kinds of badges and medals were placed on the left chest, applied on nearly every type of clothing - including military uniforms. And this has never changed even once. In addition, placing the logo on the left is a convention that everyone is familiar with for a long time .

Set according to the reading direction of the majority of the world

On the left is the reading direction of all countries.

On a website, the logo is usually placed at the top left - the same is the reading direction of all Western countries (from left to right). In the world, only a few countries read from right to left, such as Arab, Israel (Hebrew) and Iran (Farsi).

Brand will be easier to remember if placed on the left

Users will remember a brand better if the logo is located on the left instead of the right.

Logo is one of the most important factors when identifying a brand. It helps a brand become recognizable and easier to remember.

According to a study by the Nielsen Norman Group, users will often remember a brand better if the logo is placed on the left instead of the right. In particular, at least 89% of brands in the world choose to put the logo on the left.

Besides, there are also a number of other theories, such as the left position makes us easier to wear clothes (avoid wearing the wrong direction). But overall, the most common hypotheses are encapsulated in what we discuss above: reading habits, observational habits, and symbolic history .