Windows Vista: Opportunity of ... Samsung?

The fact that users upgrade their operating systems to Vista is not just about making Microsoft happy, but even with Samsung is a rare opportunity to make money.

Source: CNET

Samsung Electronics is seeing a market worth $ 370 million this year, when many users want to upgrade to the Vista operating system, but do not want to buy a new computer.

According to Don Barnetson, vice president of Samsung Semiconductor, there are about 37 million PCs sold in the US in the last three years, with processors strong enough to run Windows Vista.

" There are about 10% of these are potential candidates for upgrades. On average, each person will spend about $ 100 in hardware, so we have the opportunity to conquer a market worth up to 370. million dollars of hardware upgrades, particularly in the US, "Barnetson said.

To upgrade, usually the computer only needs to replace some hardware devices such as video or dynamic memory. These are the two products that Samsung hopes to acquire. "For only $ 250 (to buy Samsung's video and dynamic memory packages), you can take your computer home, upgrade to Vista. If you don't like it, you can put $ 1,000 to buy a new one. okay ".

This cheap option not only helps Samsung benefit, but the Vista operating system itself also has the conditions to expand its reach globally. The vast majority of personal computers worldwide are running Windows operating systems, and in the past, every upgrade of the operating system led to a massive wave of PC upgrades, because old computers could not meet required and the power that the new software requires.

But in contrast to when Windows XP was released, it could be said that the hardware upgrade was very slow.

While Microsoft has nothing to lose and Samsung is happy, partial upgrades can make computer makers like Dell and HP feel hot.

To reassure rivals, Samsung said it did not advise users not to buy a new device. " The PC upgrade cycle continues. However, don't delay the operating system upgrade until you buy a new device, " Barnetson said.

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