Women dominate the Internet, why?

The network company that exploits the power of female customers will also "storm" around the world: it is a small secret that people have not really paid attention to.

We live in the Golden Age of the internet, led by internet services and e-commerce platforms. Just point through a few statistics: Facebook: more than 600 million users. Twitter: over 25 billion tweets were posted last year. Zynga: reach over 100 million Cityville players in just 6 weeks.

However, there is a small secret that people have not really noticed. It is a woman. Women using the Internet are really " addicts " behind the aggressive development of consumer and e-commerce companies. Considering the " territory " of social networking and shopping web, women are really the dominant people.

Can list some numbers. Some studies show that women are the driving force of the most popular trend on the internet in the last decade, which is social networking. Women make up the majority of people using social networks and use 30% more time on these networks than men; The number of women using the mobile network accounts for 55%.

In e-commerce, women's purchasing power is also evident. Women account for the majority of customers of sites like Zappos (over one billion dollars in revenue last year), Groupon (760 million dollars), Gilt Groupe (expected to reach 500 million dollars this year), Etsy (over 300 million dollars). last year dollars, and Diapers (estimated at $ 300 million). According to Gilt Groupe, women make up 70% of their customer base and contribute 74% of their revenue. Groupon also acknowledged that their customers have 77% female.

Women also traded more on Chegg (65%), a website that provides textbook rental services for American university students, while the proportion of male and female students attending college is almost balanced. . Why? This is because this lease requires users to plan in advance. Chegg's studies show that women tend to plan better than men. Moreover, they seem to be more interested in cost savings, and are also more affected by suggestions from friends.

It is no coincidence that the famous online shopping site Amazon.com launched a program called " Amazon Mom " (translated: Mother on Amazon) last year. Nor did they accidentally buy Zappos and Quidsi for $ 1.8 billion. According to the US Census Bureau's Census Bureau, women's consumption accounts for 80% of consumer spending, equivalent to $ 5 trillion a year.

Many e-commerce companies today are building real communities and achieving real, incredibly quick revenue, by deliberately exploiting the power of female consumers. Many companies have become typical for taking advantage of " girl power ". Most of the founders of these e-commerce companies are also women - an interesting trend in the field of information technology and e-commerce.

Women are really becoming a great power on the internet. Illustration.
(Source: Internet)

Sheryl Sandberg, Facebook's CEO, says women not only account for the majority of social network users, but also dominate 62% of activities such as sending messages, updating information and commenting. Women have 8% more Facebook friends than men, and spend more time online.

As for games, it seems that it is a stronghold of men? But the " giant" about social networking games Zynga said 60% of players are women. And a survey conducted by PopCap game company shows that women make up the majority of their game participants.

Women also dominate on Twitter, which is a social network that is difficult to use and quite troublesome. Females follow more people, tweet more and have more followers than men.

The following websites are also under " copyright model " - most users are female: T witter, Facebook, Deli.ci.ous, Docstoc, Flickr, Myspace, Ning, Upcoming.org, uStream, Classmates .com, Bebo and Yelp . Only one website has a " patriarchy " where men participate more than Digg .

It is interesting that women also dominate sites such as Opentable table web and bar find web, Yelp restaurant. According to Yelp, although half of the website participants are men, most of the contributions and transactions in e-commerce are women. And according to Opentable, most of the booking requirements come from women. Why is that?It seems that women are the ones who decide on where to go and what to eat.

Perhaps today these facts are no longer strange. In relationships and communication, women are always more accessible, interesting, and versatile. A study of anthropology also proves that women are more likely to maintain relationships than men.

Women are routers and amplifiers of social networks. They are also rocket energy for e-commerce. The debate about women's role in technology has long overlooked these important facts. The network company that exploits the power of female customers will also "storm the wind " around the world.