Yahoo 's online search engine

Accessing Yahoo's search page today, users will come across a new, streamlined interface that brings together more powerful and useful features. This butt is considered to be the company's latest attempt to break into the territory that Google is dominating.

Not only that, this is also the "most significant change" that the company has applied to its search engine for the past 3 ưỡi years.

With this move, co-founder Jerry Yang did not hide his ambition to restore Yahoo's reputation - a face that is always at the forefront and rich in creativity. (Yang returned to lead Yahoo in June, replacing President Terry Semel as CEO).

Synthesis and depth

" Does this upgrade mean anything to market share? I don't think so. But it will help improve the company's image. One of the reasons Google attracts so many users is because of the company. This constantly introduces exciting new initiatives and products . "

The most noticeable change is the ability to search for new version phrases. When you type a phrase into the search box, Yahoo will automatically provide a list of related concepts, while the number of image links, videos and digital music displayed on the main results page is also higher.

The tool will also display information from the Yahoo Calendar, Upcoming.org service to notify you of upcoming local events that are relevant to the search request.

In addition, many of Yahoo Search's new features have been "borrowed" from Google and Ask.com, as well as similar to Windows Live Search, which Microsoft unveiled last week.

Yahoo hopes its approach is more comprehensive than competitors' products, especially in the three emerging areas of music, movies and digital photos.

For example, by "taking advantage" of Flickr's huge photo library, Yahoo has built a much more "epic" image database than any other firm.

Flounce

Source: Reuters " Our goal is: Number 1 in narrow fields ," Yang said. With this motto, Yahoo hopes to get customers to leave Google and come back to themselves.

Between June 2000 and April 2004, Yahoo used Google's search engine - a "wrong" decision that caused Google from a position of a tiny rival quickly turning, turning "Saint Giong".

Although it is second in terms of usage, it is clear that Yahoo is losing market share. Profit and share price of the company declined.

Last August, Yahoo only controlled about 23% of the US search market, less than half of Google's 56.5%. For comparison, in early 2005, Yahoo's market share was 32%, only slightly behind Google (35%).

" Yahoo has lagged far behind, not only with Google, but also with other competitors, " said Forrester Research analyst Jim Lanzone.

" Search is a field that requires constant creativity to satisfy users. The more delicious dishes you can put on a tray, the more users will expect ."

Trong Cam