2006: Online advertising will lead the advertising medium

According to the latest research by Credit Suisse First Boston (CSFB) on hundreds of corporations - US companies, in 2006, among their total budget for advertising, online advertising will increase from 17% to 23. % According to this report, the Internet will spectacularly rise from fourth to first place in all advertising vehicles. Thus, for the first time in the US, the Internet became the most popular advertising media.

In the last quarter of the year, online advertising in the US reached $ 3.7 billion. But in 2006, this type of advertising will grow to 32%.

Research results show that the advertising means "storming" now has to make room for the Internet. Specifically: print newspapers will only receive 16% of the advertisers' and television television budgets that reach a similar figure, while magazine ads reach 15%, cable TV reaches 10%, radio reached 8%, types of panels - posters reached 8% and the remaining 4% for other types.

45% of the ad units surveyed mentioned above said that in the new year, they expected an average increase of about 29% of the budget for online advertising. The survey also said that the most popular online advertising addresses are Google, Yahoo! and Valueclick.

According to CSFB's evaluation studies, worldwide, online advertising will reach $ 16.6 billion in 2006 and will reach $ 33.8 billion in 2010. So come here, be sure. We will also witness many spectacular battles between MSN, Yahoo! and Google to scramble for this huge advertising budget.