Online advertising in the US increased by 30% in 2005

According to a study published April 20, online advertising revenue in the US in 2005 increased by 30% compared to 2004. However, online advertising revenue still accounts for a small percentage. with traditional advertising types.

The organizations conducting the research, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Group (PWC), rated the online advertising in the US in 2005, achieved a 'leap forward'. Statistics show that if online advertising revenue in the US in 2004 was only 9.6 billion USD, in 2005 it reached 12.5 billion USD.

According to IAB and PWC, the impressive advertising revenue growth in 2005 was mainly due to the support of new technologies that allowed companies to have more options to promote their products and services online. Internet.

However, online advertising in the US in 2005 also accounted for only 4.7% of the total spending in the advertising industry. Online advertising spending compared to total advertising spending has increased from 3.7% in 2004 but still very modest compared to traditional advertising types. Traditional forms of advertising are still chosen by many companies, such as direct mail advertising in 2005 in the US reached 56.6 billion USD, through newspapers reached 47.9 billion USD, through radio and television reached $ 35 billion.