Asia leads the world in digital life

US research firm Parks Associates has conducted surveys in Asian, European and North American markets and affirmed that countries such as South Korea and Japan are pioneering the trend of building a digital home.

The main content of this study is to assess the popularity, reception and habits of using technology-related products and services in 13 countries.

The Asian "tycoon" is Taiwan and South Korea, occupying the first two positions, followed by the US, Canada, Japan and Australia. Five European countries, including Britain, Germany, France, Spain and Italy, stand from rows 6 to 11. China and India rank last but this is still a large electronics market, especially in urban areas. Because of the high population, there is a large purchasing power.

Each Asian country focuses on its own strengths. For example, Korea leads the way in computer games and Japan focuses on video games and mobile phones. Hong Kong consumers are interested in IPTV while Taiwan is eyeing the home network world.

According to John Barrett of Parks Associates, Asia is far ahead of Europe and North America due to the rich content and deep penetration of broadband connections in this region. In other words, Asian people tend to turn computers into entertainment platforms.

This is evidenced by a wide range of digital applications that serve life, such as Ericsson's video dating service, which allows participants to record image messages and send them to the "audience" they are learning. . Philips 'MyHeart project tracks users' health through smart bio-medical clothing, while Xovulation is a mobile family planning tool or XFinance application that will be responsible for financial management.

Barrett said Asia is well aware of the ability to customize user interfaces and share content that is indispensable in every product, while the key to success is simplicity, personalization and convergence. .

The three major "gateways" are computers, mobile phones and household appliances, including MP3s and DVD players. "Family digital will appear when we can connect all the best of the world," Emmanuel Dieppedalle, Philips' Sales Manager, said.

TN