BitTorrent for renting movies over the network

BitTorrent, the company that is known by Vietnamese users through the software to download data from the Internet, has plans to offer the service of selling movies and TV shows via the Internet, the items are licensed by Owners.

Accordingly, films released by companies such as Warner Bros, Paramount Pictures, 20th Century Fox, Metro-Goldwyn-Mayer, and Lionsgate along with a number of "24" and "Punk'd" TV shows are all available. system of this entertainment network.

The movie download service is aimed at adult men and even boys who often use BitTorrent as a tool to exchange illegal copies of movies produced by these studios, and It is also for audiences who often watch video files on their computers instead of big screen TVs in the living rooms.

The company's headquarters in Francisco are sure that at least one-third of those who have downloaded software from the BitTorrent network are also eager to buy licensed digital content rather than grasp. catch opportunities to buy products with illegal prices like before.

" Most of our audiences only love digital content. From now on we have to program those audiences and create more appeal for these content, through which loyal viewers move. to use the new service, to bring money back to the studios, "said Ashwin Navin, president and co-founder of BitTorrent.

Only for rent, do not buy because it is too expensive

To help users pay for the digital content they want to buy, BitTorrent has introduced the functions and prices in a sample graphic for men aged 15 to 35. The TV show has a download price of $ 1.99, quite competitive with rival service networks like Apple's iTunes. The new movie rental price is US $ 3.99 for continuous viewing time of 24 hours, for old movies only US $ 2.99. But this network has decided not to sell the movie to the audience to download and save it to the disc because currently the studio requires too high prices.

The service will also be provided with a Japanese version in high definition video format. Allowing individuals to use will be able to publish their digital works online, to compete with digital content of studios that have always attracted the attention of audiences.

BitTorrent's technology is paved by Bram Cohen, which allows assembling various digital movies and computer files through separate data bits downloaded from Internet-connected computer users. Its priority is naturally granted to create a more effective download advantage, full-length movies are downloaded in just half an hour, twice as fast as other networks. TV shows are downloaded faster, only 1/3 of the time to download movies.

That data decentralized structure of BitTorrent also discouraged efforts to find ways to identify the pirated movies of entertainment industry. In 2005, after winning a lawsuit on software copyright with the file sharing network Grokster, Cohen removed links to pirated files circulated online. To date, BitTorrent has the added advantage of the idea of ​​distributing content over peer-to-peer networks after the network approves the digital rights protection policy offered by Microsoft.

The digital content of this network is protected by Windows Media DRM and can only be played back when using Windows Media Player software. According to analysts, the birth of a peer-to-peer network is a positive step to provide Internet users with movies and TV shows for free, but it may take five years or longer to Hollywood accepts that distribution.

Vu Anh Tu