California governor changed the way to protect the environment

The environmental movement must be " trendy and sexy " if it wants to succeed, California Governor Arnold Schwarzenegger announced. Speaking at a conference in Washington, he urged organizers of environmental campaigns to focus on reducing greenhouse gas emissions instead of making people feel guilty about their environmental pollution actions. .

The state of California is considered to be the leader in climate change movement and measures in the United States. Last year, the state signed a new law to reduce greenhouse gas emissions by 25% by 2020.

California governor Arnold Schwarzenegger suggests new images for environmental activists.(Photo: Getty)

Speaking in front of a large number of students at Georgetown University, Mr. Schwarzenegger said, he was very optimistic that the views on the environment were changing. But he also suggested campaign campaigners need to shake off the image of "serious environmentalists " and " fanatics " as scientists, but instead have to be timely and suggestive. feel better.

Governor Schwarzenegger used to be a bodybuilder, a Hollywood star and now a politician. He took weightlifting images as a good example of this image change.

Weightlifting was once considered the pursuit of eccentric people. But with positive marketing, weightlifting becomes a trend, it becomes more sexy, more attractive and this should apply to the environmental movement - he said.

Mr. Schwarzenegger currently uses only hydrogen-powered and biofuel vehicles.

He urged campaigners not to advocate for the environment in a way that accuses others of pressure. "The successful movement is a movement that builds on passion, not criticism of others' mistakes" - he said.

Phuong Lien