Decode the special meaning of the 1010 default moment of every watch
Have you ever wondered, why every watch in advertising or display in stores is adjusted to the default time of 10h10?
Have you ever wondered, why every watch in advertising or display in stores is adjusted to the default time of 10h10?
One theory is that the 10h10 default timing for the watches displayed at the store is to commemorate Abraham Lincoln, John F. Kennedy, Martin Luhter King because it was the time of their assassination. But according to the actual record, the time these characters were shot was slightly different: Lincoln was shot at 10:15 am and died at 7:22 the next morning, Kennedy was assassinated at 12:30 and died at 13:00, Martin Luther King suffered shoot at 0601 and die at 19:05.
The second hypothesis states that 10h10 was the time when one of the two atomic bombs dropped on Nagasaki or Hiroshima in Japan during World War II. Adjust the default time of the watches at that time to commemorate The victims were casualties. But historical documents show that the Fat Man bomb was released at 11:00 am, and the Little Boy bomb was released at 8:15 am local time.
So what is the real reason for adjusting the default time of every watch in the world?
The real reason is not at 10h10, but in the aesthetic value of how to adjust this clock . The secret seems to be very simple but contains a thoughtful design and deep aesthetic, especially in the era of watches that are increasingly biased towards decorative functions and expressing user style.
10h10 on the clock constitutes the letter V as Victory.
- The first advantage is that adjusting the time at 10h10 makes the clock hands do not overlap. Therefore customers can clearly see the design and detailed design of each watch.
- Second, it is the position where the clock hands are symmetrical. Science has proven, people tend to sympathize with symmetrical structures. Position the clock like that, making perfect lovers feel more comfortable and increase their attraction to customers.
- In particular, 10h10 on the clock constitutes a V like Victory. 10:10 is like flying eagle wings, showing strength, courage and success.
The manufacturer's logo is usually printed in the middle, top of the watch face. Adjust the dial at 10h10, the eye will automatically move to the middle of the opened needle, which is also the place where the watch's mark is.
Mr. Andrew Block, Vice President of Tourneau brand, in an interview with the New York Times newspaper said that the short and long needles are always adjusted at 10h10 to highlight the logo and brand of the company. export.
10h10 position is like an implicit rule in watchmakers. Previously, people often adjusted the default time at 8h20 with the same purpose. But the dial that looks down looks a bit negative, so the producers chose to turn up, giving the watch face a happy and positive "smiley face." Maybe, the "trick" of this ad makes buyers more comfortable withdrawing their wallet to buy their favorite watch. Since 10h10, it has become a traditional needle type, even the default time of both non-metallic watches.
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