Electronic print newspaper will be released later this year

The idea of ​​digital displays can be curled up and stuffed into backpacks like a printed newspaper has been around for three decades and finally, it has been revealed.

Some of the world's leading newspapers are planning to introduce a form of "electronic print", allowing users to download all content from the Web and then read them on a reflective digital screen (which, according to them, is friendly) with the eyes than the LCD screen of laptop or mobile phone.

The suspect, who risked

Source: Reuters As expected, the first complete "portable newspapers" may "dock" early next year. However, it is hard for them to bring any miracle to the print industry in a short time.

However, that cannot prevent newspaper publishers from trying to print electronic newspapers, in the fight for readers and advertising revenue from electronic competitors. At least there were Hearst Corp of the United States, Les Echos in Paris and Belgian financial magazine De Tijd preparing for large-scale testing this year.

Many people are skeptical about the future of "electronic print", when the previous efforts of publishers in selling e-books have completely failed due to high prices and lack of internality. Rich download content.

But Sony's new generation of monitors and iRex have impressed the press corporations with sharp resolution and the ability to save electricity, so much so that they decided to "dose again".

Promising promise

It is easy to understand why the newsrooms are so interested in this idea. Digital print, also known as electronic print, taking advantage of the two most popular media trends today is the strong growth of online advertising and the popularity of handheld devices like the iPod.

Nearly every popular print newspaper now runs parallel to its own website, but few readers pull out a laptop to read the newspaper while waiting for the train or risking it to read them in the toilet.

But the situation can be reversed 180 degrees with electronic printing press. Not to mention it also helps news agencies cut up to 75% of costs by eliminating the issue fee. Many optimists saw this as a "lifeline", but in fact, no one dared to say for sure about the need for e-paper.

" Compared to the number of people listening to music on the move, the number of users reading newspapers on the road is much smaller ," warned Ross Rubin of NPD Group.

Expect the screen

Both Sony and IRex devices use E Ink's display technology, which uses tiny capsules to express white or black depending on the current flowing. This screen is so thin and mobile that it can print on plastic slices, super-thin and roll, fold easily.

Xerox and HP are both developing technologies for mass-produced, inexpensive roll screens. Analysts hope that production costs will be so cheap that newspapers can . give this device to readers, as long as they subscribe to the newspaper every year.

Currently, Sony's reader is priced from 300-400 USD. " As long as this price is cheaper than the yearly subscription rate, this idea will actually come into practice, " said Kenneth Bronfin, Hearst Interactive Media president. The 12 newspapers of Hearst Group will be launching an electronic print test later this year.

Inra, Ifra, is also discussing experiments with 21 newspapers from 13 countries, including The New York Times.

Thien Y