Food bag tricks in the restaurant menu that few people know

The restaurant menu is not just a place to write food, but also contains many "food" tricks.

Entering a restaurant, what is the first thing you will do?

Is . sitting down, then drinking a glass of water poured out by the waitress. Finally, a very important step: pick up the menu and start picking.

But you know, the menu you hold is not just a food list. It also contains hidden rules, tricks hidden deep inside to make diners feel . hungry, ready to pay for expensive food.

1. Print the image on the menu

Not all restaurants print pictures on the menu.

Not all restaurants print pictures on the menu, but most do so. And in fact, the goal here is not only to serve customers, because all the restaurants print the most expensive photos.

With a menu containing images, besides how customers can easily visualize their food, they also tend to be more stimulated to taste.

Therefore, even though the price of the food may be a bit high, diners are still willing to pay, thereby increasing the revenue for the restaurant.

2. Never place a "money" symbol on the menu

In fact, if you eat at high-end restaurants, you'll rarely see the money icon on the menu. Is it just a currency unit that is bracketed at the top or bottom right corner, but the font size is not to discuss the . little.

The never put "money" symbol on the start menu on human psychology.

Causes of human psychology. When you see the money sign, of course you will think of money, and that's what restaurants don't want. They want you to focus on the food, instead of thinking about things . sticky meat like that.

And in fact, this trick is relatively effective, when some statistics about restaurants before and after applying this technique are relatively effective.

3. "Art" arranges food: the cheapest dish must be at the end

The general psychology of diners is to look at the top right corner first.

And this is based on research. Accordingly, the general psychology of diners is to look at the top right corner first, then move gradually down to the bottom left corner area.

Knowing this, of course, the restaurants will have appropriate tactics. They will put the most expensive, delicious dishes on top, and the cheapest items are hidden down the line.

That is why you can never find affordable dishes for the first 10 seconds looking at the menu.

4. Use "bait" with exorbitant prices

On menus, there will always be a super-expensive dish, maybe even twice as expensive as a . expensive dish. In fact, the restaurant did not expect anything of the sales of this item, because no one would buy. What they care about is the food that is placed next to it.

On menus, there will always be a super-expensive dish, maybe even twice as expensive as a . expensive dish.

Usually, restaurants will set 2 other prices for that dish: a cheap dish, a price that is quite expensive, but of course not expensive with that "bait" .

At this time, the psychology of customers will often choose the number 2, regardless of its value. It is because the low-cost food doesn't feel attractive, while placing next to a dish with a very exorbitant price makes the value of the No. 2 dish very reasonable.

5. Strategy "double bait"

The cheaper dish is actually the most profitable item.

In fact, the "bait bait" strategy is still not enough, because there are cases where the customers choose the cheapest option.

But the restaurants also count them all.The cheaper dish is actually the most profitable item , based on the cost and the sale price. So no matter what you choose, the restaurant still benefits.

6. Frame trap

Restaurants do this because they want you to pay more attention to them.

On the menus, you will find some framed and formal dishes. That's because restaurants want you to pay more attention to them.

These dishes are also used with very classic, very . Western and luxurious names, making customers tend to call even though they don't understand what it is.

In fact, maybe they are no different from other dishes, only a few spices and other ingredients only.

7. Special dishes

These dishes make you feel more secure about the dish, then ready to order even though it is more expensive.

Any menu, there will be marked dishes: Special dishes, most called dishes, or "Chef's specialties".

In fact, it is possible that all of them are cooks. However, it makes you feel more secure about the dish, then ready to order even though it is a bit more expensive.