Google decided to turn YouTube into a fishing rod

Google is conducting "backstage" negotiations with record labels to make new YouTube assets a true gold mine, not black holes.

Although many experts are skeptical about Google's clairvoyance in a deal to buy YouTube for $ 1.65 billion last month, online copyright attorneys believe Google completely. "province" in this deal.

Billionaire Mark Cuban has predicted that Google will be bombed by a series of copyright lawsuits that the authors are record labels, movies and TV channels that have been released for free on YouTube.

Two co-founders of YouTube.Source: AP

However, on the day of the announcement of the acquisition of YouTube, Google in turn broke many agreements with CBS, Sony, BMG, Vivendi and Warner Group giants around copyright.

The search giant is willing to spend money on the media to be able to show video clips online, and the media, after a long thought, have realized that it is not foolish to stretch. Instead of confronting, the two sides sat down, thinking how to make money from YouTube uploading content - the number one cultural phenomenon of 2007.

Google is also committed to willingly removing copyright-infringing video clips if the companies complain. Of course, sending a letter is much cheaper than dragging each other to court so firms don't "do it". All these efforts are to prevent YouTube from becoming a single litigation magnet.

But now, Google faces another risk. If the company controls YouTube too well, changing YouTube content too much, users will feel bored and look elsewhere to post clips.

" It is important for Google to convince the media industry that tightening may be counterproductive. This is a win-win situation, " said Robe Enderle, an expert.

There are more than 100 million video clips watched every day on YouTube, although this website has only officially opened for 18 months.

Trong Cam