Heineken launches beer ... no alcohol

Heineken announced the launch of new Heineken 0.0, an alcohol-free version of beer from the world's leading lager brewer.

According to BusinessInsider, the launch of this new product comes from the fact that consumers are increasingly "avoiding" alcoholic drinks instead of choosing better drinks for their health. Market research firm Euromonitor International said the global alcoholic beverage market has fallen for the second year in a row. Alcohol consumption in 2016 decreased by 0.2%, after falling 0.8% in 2015.

New beer Heineken 0.0.

The trend of "healthy living" in the US and European markets has led to a decline in alcohol sales. Data from the UK National Statistics Office released earlier this month show that the UK's drinking rate is declining. 56.9% of people aged 16 and over had been drinking alcohol a week ago before the interview, down from 64.2% in 2005.

Heineken said in the release of Heineken 0.0 announcing that drinks are creeping into "growing cultural trends in alcohol consumption that are responsible and enjoy a balanced, healthy life".

In a statement on May 12, Mr. Gianluca Di Tondo, Global Brand Manager of Heineken said: "The segment of non-alcoholic beverages in Europe and Russia grew at a 5%-billion-growth rate. CAGR (compound annual growth rate) from 2010 to 2015. We expect this strong growth to continue, due to good taste innovation, as it has been in Spain and Germany. and Austria.

Our ambition is to lead the development of this beer in markets where non-alcoholic beer is taking a small market share, but has the potential to grow, with a premium solution. "

Heineken will launch new Heineken 0.0 beers in 17 markets this year including the UK.

Heineken will launch new Heineken 0.0 beers in 17 markets this year including the UK. It is unclear whether this new beer is available in Vietnam. But hopefully by many different ways this new beer will be available in Vietnam. And for many reasons consumers in Vietnam will probably like it.