Master the domain name game

In 1993, when the Web was still young, Bill Fisher had the opportunity to own an extremely attractive address: www.beer.com . Later, Bill sold the domain name to Canada's Labatt brewery for a "non-disclosure" price, but must include 7 digits.

As a professional domain name bidder, Bill also "grabs" some other "good" domain names, www.budweiser.com and www.guinness.com , knowing that he will likely be hit by copyright law. . To avoid a dispute in court, the beer company Anheuser-Busch chose a "coax" solution Fisher handed over the Budweiser domain name by . the beer full of Bill's office. The domain name Guinness was even more profitable when it helped Fisher and his friends have a free trip to Ireland to visit the factory and, of course, the number of beer to drink for a few months did not go away either.

If you want to eat out on the Web today, you need a very easy-to-remember domain name. Unfortunately, registering a domain name like that is not easy, due to large corporations and "top guys" like Bill who have quickly wiped out "hot" domain names for a long time.

Source: BusinessWeek Some firms have to choose the solution to switch to hunting for similar domain names such as ".biz" or ".net" when the ".com" domain name has been taken over by people. But there are two shortcomings that arise here.

First of all, the ".com" suffix is ​​set by default for all current browsers - which means that if you only type part of the Web address, the browser will automatically add the ".com" extension later. Second, big search engines like Google and Yahoo are eyeing the previous ".com" domain names before looking at the other tails.

" Compared to .com, the value of all other domains is worse, " said Mark Goldstein, president of the International Research Center. " No suffix is ​​enough to replace .com, simply because users do not have the habit of typing that address into the browser ".

If you have to have ".com" in your domain name at the most, as a forced-action, you must be creative. Make sure that the domain name contains the keywords that are most relevant to the product or service you offer. Don't be afraid to try out names with 3, 4 or even 5 words connected.

The most common words will appeal to eyeballs better than special words - that's why Google launched a useful service http://adwords.google.com/select/KeywordToolExernal to track search keywords. The most popular sword.

For example: If you're a shoe store in Atlanta, try typing " Atlanta shoe stores " into Google and sorting search by popularity. You will see the most searched phrases " Atlanta shoes ", " Atlanta shoe ", " Atlanta dance Shoes " and " Atlanta shoe Stores ". From this evidence, you should choose the most favorable version to make domain names, www.atlantashoes.com or www.atlantashoestores.com all possible.

Once you have chosen a suitable domain name, you will have to spend money to buy it. Domain names usually range from $ 7-15 per year depending on the supplier. If possible, you should buy another 3 to 20 other domain names that are similar to the main domain name or be mistaken for the main domain name so that customers "go wrong in the right place".

However, with 105 million domain names being used, there is no guarantee that the domain name you choose is not "in touch" with someone. (You can check it out at www.domaintools.com). If you really "blood" a domain name, you will have to pay more - for speculators like Bill Fisher at the beginning of the article. In this second market, buyers negotiate directly with the seller.

But whether it's creating a completely new domain name or buying it from someone else, it's important that you own that domain name. The most wise is to borrow the power of the search engines to lift themselves up, not to hastily "remove the mountain to fill the river" alone.

Trong Cam