Microsoft yesterday (July 2) officially embarked on the "HD DVD / Blu-ray format" standard battle by claiming to shake hands with Amazon.com to support the development of HD DVD.

Under the cooperation plan, Microsoft and Amazon.com free the cost of producing discs and supporting the establishment of a release service system for film producers if they choose the standard HD DVD format.

CustomFlix - a member unit of Amazon.com - will be the lead agency in providing the above cooperation services. The company has a technology that manages the production of film discs relatively efficiently. When customers order new systems, it is required to produce discs.

Microsoft, Amazon embarked on support for HD DVD images 1 The plan for cooperation between Microsoft and Amzon.com is a great opportunity for film producers with little capital because they will not have to spend additional investment in the production and release of the disc.

The partnership with Microsoft and Amazon.com will bring a lot of benefits to the standard HD DVD format in the battle with Blu-ray. If successful, the program will increase the number of movies released with HD DVD to a significant number. HD DVD is still relatively weaker than rival Blu-ray in this area.

Movie producers who want to participate in the aforementioned cooperative program can register directly through CustomFlix's website. Microsoft and Amazon will choose 1,000 movies with the most potential to support.

Hoang Dung