Microsoft is determined to

Although there are currently no successes that demonstrate the ability to catch up with Google Internet search giants, but Microsoft still believes they will overturn the current flag by improving search results and changing methods. look up user information.

The race for the top spot on Internet search tools is fierce, attracting all the leading researchers of the two giant corporations.

During a meeting with more than 300 guests at the recent Microsoft Conference Center, Ms. Lili Cheng, designer of the Windows Vista interface, introduced the new service called the software giant's Mix. This is a tool that allows Net surfers to organize search results and share them. According to Ms. Cheng, Mix is ​​expected to ship within 6 to 9 months.

Another tool called Web Assistant was also introduced. This is a tool designed to improve the ability to find the right results, reduce the multifariousness when confusing the same web sites at the same time as Reggie Bush and George Bush.

In fact, until now, Microsoft has still accepted it as "latecomer" compared to Google giants. Nielsen / NetRatings' evaluation statistics last week showed that Google accounted for 53.7% of the search market share, while Microsoft had only 8.9%. If compared to last year, search traffic made by Google has increased by 40%, while Microsoft is only 2.5%.

' Microsoft employees are really passionate about search, we want to compete and want to win ', which is confidently confided by Dan Liebling, team member of the method to improve accuracy. of search results in Microsoft's Live Search service.

In addition to other factors, the search results are 'refined' based on the results saved in previous searches by thousands of others with countless ways to change the search term each. When they do not receive the desired results.

Susan Dumais, a veteran search specialist from Microsoft, has built a tool called Personalized Search that helps determine the relevance and accuracy of the results. After finding hundreds of results, this tool will compare them with the content instructions stored on the hard drive in the user's computer to find the most appropriate results.

To prove the superiority of Personalized Search, Susan is looking for the keyword Michael Jordan. Hearing this keyword, everyone thought of Michael Jordan's famous basketball player, but no, based on the information stored on the computer hard drive, Susan's software understood that she needed to find information about a The expert is named Michael Jordan of the University of California, Berkeley, not the basketball player.

Susan asserted firmly: ' Future search will be different from today's simple search interfaces. If in 10 years we still use the rectangular box interface and a list of returned results, just shoot me . '

According to her, Microsoft's research team is exploring ways to harness the connections around the search context, on the other hand, the dialogue-style interface is more effective than the current way of doing it. Enter and edit the search keywords.

Do Duong