The 'sins' caused by the brain cause you to fail

It is the brain and the ability to think unconsciously that make your idea "die prematurely" before moving to success.

Perhaps one of us always wants creative ideas, our products will achieve success. However, the reality is "not like a dream". It is estimated that about 75% of initial ideas have failed and up to 90% of ideas are "comprehensive" after implementation.

So what makes a large number of ideas die "prematurely?" Scientists have studied and found a solution to this problem, which is located in the brain - more precisely our ability to think unconsciously.

1. The brain leads us to subjective conclusions

After conducting a study of 8,000 people, scientists found that people tend to find conclusions that they already believe twice as often.

This is called the 'bias conclusion' phenomenon. Another study conducted in Ohio (USA) also showed similar results, more than 36% of the participants in the search looked for information relevant to personal views, instead of left information. backwards and more objective.

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Experts explain that, when making ideas and building it, if you just 'wrap yourself' and think with subjective information, you will hardly be able to absorb contrary ideas. This leads to the inability to realize the practicality and potential of the idea, thereby reducing the likelihood of success being reduced.

Further research, the researchers found that people with this view often own the brain with the amygdala - the center associated with controlling greater emotional states and anxiety. However, the front of their brains - the area associated with courage and optimism - is smaller.

2. Use past information to predict

When tossing a coin, assuming that 10 times in a row, would the 11th time expect you to have a face-up result? Or when buying lottery, can you continue to buy at least once? If the answer is yes, you are completely wrong, because for a coin, the rate at any given time is only 50%, and for lottery it is much smaller.

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Even for the initial ideas, we are always influenced by past information that constitutes future expectations. Before making a decision, the area of ​​the brain's previous walrus conjugate will be responsible for evoking memories from the past. This brain region is also responsible for collecting and assembling signals for a long-term information from different parts of the brain, making you make your predictions.

However, scientists have calculated that, for every big idea, the likelihood of success at first is only 18% and only increases by 20% for those who have failed in the past. And to have success, you need to have a lot depending on many other factors.

3. Or delay

You can spend hours playing games, sleeping, watching TV . instead of working, but if the daily wasting time is accumulated, you will see reduced productivity, making the ability to become public accordingly dropped to zero.

According to an experiment by professor of psychology Joseph Ferrari of DePaul University (USA), about 20% of participants may suffer from 'chronic delay'. With increasing stress levels, work delay becomes alarming. In addition, this is really harmful because it is an extremely difficult habit to quit.

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Two American researchers - Dan Ariely and Klaus Wertenbroch have come up with a few ways to overcome this situation. That is, you set yourself a 'deadline' for yourself, which in part helps to reduce stagnation in the brain. High concentration to keep up with "deadlines" will make the brain more active.

In addition, Professor Tim Pychyl of Carleton University (Canada) said that selflessness, tolerance for past and future mistakes can overcome this. According to his recent research, students forgive past stagnations for better results in the next test.

4. Valuing yourself based on the value of others

Some studies show that everyone's brains tend to compare themselves with those around them and price themselves through that comparison. However, the comparison with strong and experienced competitors can reduce the 'morale' of yourself and those around you. This has even implications for future ideas.

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Scientists discovered, when interacting with the outside world and "underground" comparing themselves to people around them, the prefrontal cortex (medial prefrontal cortex) and the memory area like the hippocampus will strong operation. On a moderate level, it will help you to recognize the "adversary" strengths and learn, but if this comparison is repeated, it will make you become inferior and backward.

Therefore, experts believe that it is not bad to compare with competitors, but do not rely too much on it. When compared, instead of self-assessing, find ways to overcome what is missing and offer unique ideas to improve your ability to succeed.