Yahoo hunts for content for mobile services

Yahoo is calling other websites "gathered under the covers" to expand and enrich mobile search content. All to attract users to huge advertising cash flow.

All websites that want their content listed in Yahoo's Mobile Search Directory are "red carpeted" from this Tuesday. The application process is simple: Just submit an application and send some typical content to Yahoo.

In fact, Yahoo is looking for ways to thicken the content treasure for a new 3-month-old service called "oneSearch". This service is designed to provide essential information for mobile users without forcing them to search through a lot of links like when searching the Web.

According to Yahoo, up to now, 85% of US mobile phones have access to oneSearch. The company hopes to expand this service to other regions soon and become a pioneer in mobile search, after years of chasing Google rival's Web search service in desperation.

Source: Engadget Analysts also predict that over time, the search for information will gradually shift from computer screens to phone screens, especially after the advent of alo models with huge screens. or 100% sensor like Apple's iPhone.

If this happens, businesses will pour money to advertise their products and services over the mobile network.

Mobile advertising is expected to reach $ 1.5 billion in revenue this year. Within the next 3 months, Yahoo intends to start distributing ads to mobile websites that accept to join its network.

Shake hands with mobile TV

On the same day, the Web giant also announced it would shake hands with MobiTV to sell and broadcast video ads on mobile phones. The cooperation project will be officially promoted from the end of this year.

" MobiTV is a pioneer in mobile TV and we are excited to be with them to promote mobile advertising mayor, " said Bruce Stewart, vice president of Yahoo.

" Cooperating with Yahoo will help us reach the level of interaction, the level of brand popularity ," MobiTV vice president Jack Hallahan said. Since its establishment in 1999, MobiTV has attracted more than 1 million subscribers in the US, UK and Canada.

Trong Cam