Dell and HP are about to stop fighting?

Unintentionally or deliberately, officials of HP and Dell - two rivals in the personal computer market, described their future roadmap on the same day.

Dell's acquisition of Alienware shows that ultra-high-end, powerful multimedia computers are one of the company's major directions in the future.Source: Gizmodo

What is unknowingly or intentionally, these two routes seem very different.

While Dell focused on snatching the lead in the number of products sold, HP promoted the narrower market segments such as printer and corporate data center management.

Despite different goals, both companies will continue to sell a lot of computers, at least in the near future.

Super powerful computer

Speaking at the San Diego technology conference, Michael Dell - Dell's president and founder - emphasized that selling consumer devices (such as high-end computer screens or super-powerful computers Media - which can handle music, photos and television, is Dell's future.

Dell draws a close perspective, as each employee uses several different computer monitors at the same time (like Bill Gates) and the productivity will be significantly improved.

Also in Dell's eyes, it's the gamers - not the scientific world - who are the biggest customers of super-powerful computers. This is a market that is moving at a dizzying speed and is very difficult to predict, but Dell believes that the number of gamers who will live on computers will continue to rise in the near future.

data center

Totally contrasting, in an interview with Reuters on the sidelines of the conference, HP senior vice president Dick Lampman only focused on projects on system and software management. He is also the head of HP's research department.

Lampman affirmed that the data center is one of HP's major initiatives over the next 5 years. Beyond the limits of individual computers, data center management including software, energy consumption and human resources.

" Data centers today still rely too much on people. Many tasks should have been done by machines ," Lampman said.

" Of course with HP's new management technology, the system operators will no longer have to run around, type in long chars, dots, commas to reset the phone system. " .

The perspective of Lampman is HP software that will help corporate data centers operate efficiently and easily just like telecom coordination centers.

Another goal HP is particularly focused on is cutting energy consumption - the problem it describes as "painful pain of every business", when fuel prices skyrocket. during the past.

Opposition situation

Source: ECT

In the market, the two companies also suffered the opposite situation. If investors punish Dell for its sluggish growth rate, HP is praised for its cost-cutting efforts by new chief executive Mark Hurd.

Since the beginning of 2005, HP stock price has increased by nearly 54% while Dell has dropped by 40%.

As expected, Dell will have to announce its latest quarterly financial results next Thursday. But last week, the company warned of lower revenue than expected.

" We were three times more profitable than our competitors, but now it is only 2.5 times. I have underestimated the growth rate of some firms, " Dell said, seeming to admit close efforts. Here the Hurd really delivers results.

For his part, Lampman said that HP is looking for ways to get out of the position of a company that only produces devices merely. The fact that the company bought Snapfish.com digital photo service last year clearly shows the direction of expanding HP's printing business in the future.

Thien Y