Dominant search engine 'Best online brand'

In the battle for the title " Most Popular Online Brand " was initiated by Jupiter Research, the victory went to two search giants Google and Yahoo.

And despite appearing on a very high frequency in the newspaper over the past time, MySpace virtual social network only proved its appeal among young users.

This forum ranks last in the Top 5 brands, but still surpasses big names like Microsoft MSN, AOL and Apple.

Of the 3,500 interviewees, up to 36% confirmed Google as their favorite Internet brand. Another 32% is targeting Yahoo while 20% choose the current e-commerce site Amazon.com.

EBay's online auction market is pitying behind Amazon rival after a long time of playing, disorienting its business.

Differences in gender and age

There is an interesting fact that while men prefer Google, the weaker sex is more interested in Yahoo.

In the 18-24 age group, Google was still the dominant ruler with 35% of the vote, but the gap between Google and the two Asian-military Yahoo and MySpace has narrowed considerably. Both of these brands have won 32% of the supporters.

However, when considering the age group above 55, MySpace conquered only . 1% of the votes. It seems that middle-aged users only prefer Google (39%) and Yahoo (30%), because they are more realistic, endure more work pressure or simply do not have time to hang out on the net. virtual society.

However, there are also 21% claiming they do not love an online brand at all.

During the poll, Juniper also asked participants to choose a "second favorite" Internet address. As a result, Google is very popular among Apple 's and Amazon.com' s close user groups, but is unpopular with MySpace and AOL.

Trong Cam