Factors for Microsoft to pay attention to businesses

Two factors that are always sought by Microsoft in acquisition goals are intellectual property and talented leaders.

Mark Wolfram, managing director of Microsoft 's merger units, said that the profit that businesses could achieve would be limitless if these two key conditions were met. Recently, the company spent up to $ 6 billion to buy online advertising company Aquantive, although the business only has a capital of $ 50 million and less than 100 employees.

Time to complete the deal may be only for a short time but sometimes for a long time. Specifically, the case of CEO Henry Wong resold AdECN to Microsoft earlier this year. Negotiations between the two parties took place silently for six consecutive months before reaching the final decision.

But the Tellme mobile network acquisition is an exception. Under the guarantee of Chairman Steve Ballmer, the contract is made in only 3 weeks. However, there is another important factor to bring about this success as the key leader finds that the size of the business fits perfectly with Microsoft's strategy.

So far, Microsoft has focused not only on mobile telecommunications and advertising service companies, but also for health-care businesses such as Azyxxi and Medstory. Besides, entertainment technology is also an area that has been eyeing by Microsoft, especially in the period when the company is promoting the development of Zune music player.

Anh Tu