Marine colors increase creativity

Blue, which is often thought of as a relaxed feeling, can make people more creative and adventurous. While red makes people more focused.

Blue, which is often thought of as a relaxed feeling, can make people more creative and adventurous. While red makes people more focused.

In a study published in the journal Science Science, scientists at the University of British Columbia, Canada conducted an experiment to study the effects of two blue and red colors on a group of volunteers.

Experiments include brainstorming tasks such as word puzzles, vocabulary memorization and toy design.

Picture 1 of Marine colors increase creativity

Jazz musicians play creative improvisations in a green enveloping space.


The result, red - is often associated with danger, warnings and errors that make volunteers become more cautious and riskier.

Meanwhile, blue, often associated with openness, peace and tranquility, makes them more adventurous.

Many experiments have been done on computers, in which volunteers sit in front of a screen with a blue, red or other color background and solve the questions that are asked.

In one experiment, 42 volunteers were given each paper a picture of 20 different parts and were asked to use 5 of them to design a toy for children.

Dr Rui Zhu, the head of the study, said: 'The toys designed by the red-screened people are judged to be more realistic and reasonable than those of the blue screeners, but at the same time. less unique and less new '

Picture 2 of Marine colors increase creativity

KFC shops have the main color is red to make customers focus on eating, thereby increasing the number of customers.


Researchers believe that people learn to relate colors to different mental states, and that the effects of these colors may vary from culture to culture.

In the report, they wrote: 'The results of the study suggest that depending on the nature of the work, each color will have different benefits'.

'If the job requires attention and caution, such as remembering important information or capturing the side effects of a new drug, the red color may be appropriate. But if the job requires creativity and imagination, such as designing an art store or thinking about the idea for a new product, blue is more beneficial. '

Researchers say this can be applied everywhere, from the color of warnings on drug labels, to the design of offices, classrooms or signage.

Interior designers have also used colors for a long time to influence people's mood. For example, regular hospitals are painted blue or green to provide relaxation, while fast-food restaurants use red to make people eat faster.

Update 18 December 2018
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