Microsoft introduces

As planned, today (March 8) Microsoft will submit an application for standardizing HD Photo image format to authorities. This is part of a plan to establish a new high-quality image format standard to replace Microsoft's ambitious JPEG standard.

It is expected that Microsoft will officially announce its standardization plan and introduce HD Photo technology at the Trade Fair organized by the International Image Association in Las Vegas.

Analyst Ed Lee of InfoTrends identifies the standardized HD Photo strategy of Microsoft. "If you want this technology to be applied on a large scale, Microsoft lost part of the ownership of HD Photo."

Microsoft does not currently have any comment on the above information. However, the previous HD Photo standardization effort by Microsoft also faced many difficulties.

Last November, Microsoft announced the abolition of licensing fees for using new image formats. At that time, Microsoft began using the name HD Photo instead of the old name Windows Media Photo as in Vista.

Microsoft claims HD Photo is covered by Open Specification Promise - Microsoft's agreement to not claim intellectual property rights for technologies of this type.

Meanwhile, the agency responsible for standardization is often very different in attitude to technology firms. On the one hand, this agency can call for broad support in the technology world for a certain technology. But the agency itself sometimes makes it difficult for any company to proceed with the licensing process slowly.

Microsoft has also become the "victim" of the agency in the application for a standardized license of Office XML text file format.

Microsoft has spent many years investing in HD Photo research and its determination to develop this technology has become an alternative to JPEG. And Microsoft itself understands that to do this, it must draw the backing of industry partners such as camera or printer manufacturers.

But if approved to become standard, Microsoft technology will be easier to apply.

Meanwhile, Microsoft has built a team of forward partners to benchmark new image formats in Windows Vista. Including the big name is Adobe Systems. Along with that, there are also many famous photographers who like to use Microsoft's HD Photo standard.

But generally until now the campaign of Microsoft is only in the early stages.

Hoang Dung