The story behind the ice cream

Dairy Queen is one of America's most famous brands, headed by Warren Buffett. And among them, the most prominent is the Blizzard "upside down" ice cream.

Living in big cities, if you haven't eaten, you've heard of Dairy Queen . This is an extremely famous fastfood company in the US, is a branch of Berkshire Hathaway - the group headed by billionaire Warren Buffett.

And if you've ever eaten the Blizzard ice cream here, you'll have to understand why people call it "ice cream upside down" - the staff before putting the ice cream cup on the customer all flip the cup down.

The famous Blizzard ice cream.

According to what the DQ advertised, this was a way for customers to see their ice cream "thick" to adhere to the wall of the cup, unable to spill. This is based on the common perception that the thicker the smoothie or cream, the better.

Even, the company also offers an extremely "bargain" commitment to customers: if the staff when serving Blizzard forgot to overturn the cup, customers will receive a free cup of the next coupon.

It can be said, this is an extremely creative and "unique" idea . But where does this idea come from?

The creator of this idea is Sam Temperato - the late director of DQ's franchise in St. Louis.

As stated, milkshakes and ice cream mixes are always considered "as thick as possible". And this is even more true for a 14-year-old boy - a regular customer at a rival rival Dairy Queen.

Upside-down ice cream is a way for customers to see their ice cream "thick" to adhere to the wall of the cup, which cannot be spilled.

This shop always serves very thick ice cream or milkshakes. But for this boy, he always asked his milkshake to be thick, thick. His request was so much that at the end the shop owner was so bored, he had to . flip the cup upside down to prove the "ultimate" thickness of his milkshake.

That action did not escape Temperato's eyes. After witnessing the boy drinking well the milk shake, he decided that this must be a common standard for the entire system of DQ.

Dairy Queen's ice cream mixes and milkshakes are always very thick.

In 1983, he gave the idea to DQ executive board and was approved. Finally, as you can see, Dairy Queen's ice cream mixes and milkshakes are always very thick, and served with a style "can't be found in any other restaurant."