Want young people to quit smoking, caress

A new study shows that anti-smoking campaigns targeting young people may be more effective if they focus on the positive aspects of quitting instead of emphasizing health harms.

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According to a study conducted by scientists from the University of London (UK), focusing on the benefits of quitting smoking like having more money and having a better skin can be more effective than seeing on the negative side of smoking as an increased risk of certain diseases.

The study shows that "threatening" does not bring high efficiency.(Photo: chilloutpoint.com)

The reason given is because young people have a harder time learning from bad news, which may explain why they often react less to warnings.

According to the authors, people make decisions based on what we believe may happen in the future. But young people have a natural tendency to ignore negative information. In contrast, the ability to learn from good information maintains stability across all age groups participating in the study.

Dr. Christina Mousiana, an author of the study, said: 'These results may help explain the limited impact of campaigns targeting young people, which emphasize the dangers of driving. careless, unsafe sex, drug and alcohol abuse, as well as other dangerous behaviors'.

Another author explains further: 'We think we are champions when we are young . If you want to make young people better learn from the risks associated with their choices, you have to click. strong on the benefits that positive change will bring instead of threatening them with horror stories'.