Yahoo tested 3-in-1 search results

The Web giant is struggling to pick India as a test site for its latest search idea: each result page will be a combination of text, images and video clips.

Currently, the project, called Glue Pages Beta, only applies to certain keywords in areas such as health - health, sports, entertainment, travel, technology and finance.

Slam on one

New search results will be displayed in parallel with normal search results for users to choose and "get used to," the Yahoo representative said.

"The reason India was selected to test Glue Pages is because it is a very important market for Yahoo. India has a rapid growth in new users, rich indigenous content and a plus. Large co-development, talent .

These voluntary experts can build compelling applications based on Yahoo's existing technology base, " said Tapan Bhat, Yahoo's senior vice president.

(Photo: Flickr)

That's not to mention Yahoo has a key research and development center in Bangalore - India's Silicon Valley.

Although e-mail is still Yahoo's most popular application in India, search is also improving its position and its role.

Most importantly, India is also the market where Google search engines have not yet dominated dominantly, meaning that Yahoo still has a great chance to turn the tables.

"The search technology has evolved over the years, but the space for creativity and innovation is still very wide."

Glue Pages will help "pull" all the information that users care about a single website, saving considerable time and effort to search for them.

How to defuse public opinion?

If this beta program is successful, Yahoo will continue to deploy Glue Pages in many other countries, Bhat said.

Recently, Yahoo has been continuously announcing new initiatives, services and products - though no idea has been a real "blockbuster" .

According to analysts, the sudden sudden positive of Yahoo is to aim to defuse the ax of public opinion and shareholders, when the board of directors of the company repeatedly rejected the offer of Microsoft software giant. .

"Yahoo wants to prove to the public that it is still able to survive as an independent company.

The company also wants to show that the vitality, energy and creativity of Yahoo engineers are still abundant.

Only then is the reason "Microsoft has priced us so low" that Jerry Yang put forward does not become funny, " an expert commented.

In parallel with improving its own search technology, Yahoo is also experimenting with "outsourcing" its search business to Google.

A former rival with Yahoo but now, Google will provide search ads on 3% of Yahoo's site.