Acer sought to overtake Lenovo

Manufacturer of personal computers (PC) Acer Inc. Taiwan is seeking to overcome China's rival Lenovo to rise to the third place in the PC industry in the last 6 months of 2007. Acer has just linked with Italian automaker Ferrari for the purpose of gives users unique PC designs.

The strategy of Acer CEO, JT Wang, is to launch colorful image advertising campaigns on its PC products to boost retail sales in the US and China markets, home turf. Lenovo - the company has become world famous after the acquisition of IBM Corp.'s PC manufacturing division. in 2005.

According to market research firm Gartner, the gap between Acer and Lenovo is shortening as Acer's market share in the global PC market has increased by 6.8% in the fourth quarter of June while Lenovo's market share has dropped. 7.1%. In the third quarter, Acer accounted for only 4.7% of the world PC market share, compared with Lenovo's 7.3%.

According to Gartner, in the first 3 quarters of 2006, Acer PC sales in the US and China markets increased by 87.6% and 40.8% respectively over the same period last year.

Acer is optimistic about the ability to overtake Lenovo, because Acer's annual revenue growth is continuously high at 30-40% per year, before falling to 16% in 2006 according to the industry's general decline. Global PC. Meanwhile, Lenovo is struggling because its market share in North America, Europe and Japan has declined.