American media staggered because of the Internet

The Internet is causing an earthquake in the US media industry. Accordingly, the more people go to the Internet to read the news, the greater the number of jobs cut in the media sector.

According to a recent report, the number of jobs cut in the past year has doubled compared to 2005.

Challenger, Gray & Christmas, a New York City-based job-loss tracking firm, figures that in 2006, the US media industry cut 17,809 jobs in total. - an increase of 88% compared to 2005.

The New York Times headquarters

This trend will continue in the coming year when only in the first half of January 2007 the US media industry has cut another 2,000 jobs.

" The media will continue to implement the necessary adjustment strategy as their business focus shifted to electronic media ," said John Challenger - Challenger CEO, Gray & Christmas - identify.

" This trend can only end when the media find a solution to make a profit from online services to make up for the loss of paper products business ."

Challenger said that today's information firms have no choice but to build a solid position for themselves online, otherwise they will face the risk of "being washed into oblivion". . These firms themselves must also compete with emerging bloggers as a "people's press" phenomenon, attracting a lot of attention from the Internet user community.

Statistics from a new survey by the Pew Research Center show that more than 50 million Americans now turn to reading electronic newspapers. Only 17% of them said they still read newspapers sometimes. The number of Americans who have read newspapers has doubled compared to 2000.

" Everything that you can only find on paper now has appeared on the Internet. The strong downward trend in the paper business will continue ."

Hoang Dung