Apple enjoyed record quarter 1 revenue

Apple had a spectacular breakthrough, breaking all of Wall Street's most optimistic predictions in the first fiscal quarter of the new year: its revenue rose 78% over the same period last year.

In the last three months, Apple has pocketed a profit of $ 1 billion, equivalent to $ 1.14 per share. Meanwhile, a year ago, the corresponding figures were only US $ 565 million and 65 cents per share.

The total revenue of the whole quarter also reached a record threshold of 7.1 billion USD, up 24% compared to 5.7 billion USD revenue last year. This resounding achievement has made a huge contribution to the iPod music player and iTunes digital music service, the two best-selling products and the most famous of today's Apple.

This was a season that could not be sweeter for Apple, because even financial analysts did not dare to expect a profit of over 78 cents per share and the revenue exceeded $ 6.42 billion. "This result deserves the Guinness record," commented Thompson Financial, a research firm.

Picture 1 of Apple enjoyed record quarter 1 revenue Source: poc.it In total, in the last three months of 2006, Apple shipped 1.6 million Macs and more than 21 million iPods. If the iPod sales increased by half compared to the 2005 Christmas shopping season, the Mac was also "fragrant": growing by 28%.

The success of the iPod was not surprising. This tiny device tops the list of best-selling items on the Amazon website during the past Christmas season. The number of 21 million iPods sold is enough for every Texas resident to own one. It alone contributed up to 3.43 billion USD, which is nearly half of Apple's total revenue.

Contrary to the sluggishness of many years ago, Mac revenue was particularly optimistic. As expected, this computer line will continue to be popular in the near future, with growth 3 times higher than the average rate of the computer industry. One of the main reasons for Mac's "unexpected" excellent performance was the decision to switch to Intel chips for this model.

Second quarter quiet

Despite the "monumental" and brilliant results of the first fiscal quarter in 2007, Apple still warned a quiet and stagnant second quarter, according to the tradition of the market years ago.

Specifically, the whole quarter II revenue will only fluctuate in the range of 4.8-4.9 billion USD. Earnings per share also fell to 54-56 cents. This forecast is significantly lower than Wall Street's analysis, which suggests that Apple will earn $ 5.22 billion in revenue and 60 cents a share.

In spite of being investigated by federal prosecutors on stock policy, Apple still received Wall Street's special favor. Investors are more optimistic about the future of Apple, as the company redirects itself as a consumer electronics brand, rather than a computer business alone.

Even Apple's name changed, from Apple Computer to Apple Inc last week.

In order to save for a "dull" second quarter, Apple has prepared a number of blockbuster products to launch this summer, hoping to revive revenue and stimulate the market. Most notably mention iPhone, mobile phone combined with iPod, Internet browsing and email check.

This is one of the most anticipated phones in history, and although it was not officially released until June, it helped Apple stock reach a record high ($ 97.80) right from now. hours. Equally attractive is the Apple TV, a digital receiver capable of sending video from a computer hard drive to a TV screen.

Apple expects the iPhone to sell 10 million units in 2008, but some analysts have wondered if the $ 500 price tag is far away.

Most recently, Cisco Systems has filed a lawsuit against Apple for violating the product name, but unlike the usual, Wall Street doesn't bother. Apple's Tim Cook managing director also loudly called the case "stupid".

Trong Cam